Digital printing can be less costly than traditional methods due to no need for plates and machine setup expenses, plus changes can be implemented instantly with just a click or two.
CPG companies in Cold Spring Harbor New York benefit by cutting warehousing costs and shipping samples directly to retailers for test market evaluation purposes, and by increasing personalization with variable data printing (VDP).
1. Customization
Digital printing’s core strength lies in customization: seasonal promotions and theme marketing campaigns to localization and versioning; its possibilities are virtually limitless. Furthermore, this capability makes digital printing ideal for test markets as well as meeting FDA guidelines.
Digital printing eliminates the need for expensive printing plates and requires far fewer man hours to prepare materials, making it a cost-effective solution. Furthermore, order minimums are much lower; thus enabling more materials to be printed when required without increasing expenses.
Digital printer ink dries quickly and is non-toxic; some models even comply with FDA and safety regulations for food packaging applications, increasing operational efficiency while improving your organisation’s environmental impact. Finally, variable data printing (VDP) offers customized art and messaging on direct mail pieces such as custom codes or customer names – increasing operational efficiencies further while strengthening environmental sustainability initiatives of your organisation.
2. Speed
Digital printing is far quicker than its older forms of production, requiring far fewer steps for set up and running quickly – this allows more items to be produced more rapidly so your customers receive them faster!
Digital printers use far less ink than other forms of printing methods, reducing waste. Furthermore, professional digital printers often opt for polymer-based inks which emit less greenhouse gases compared to solvent-based or UV-curable alternatives.
Shorter print runs support just-in-time delivery, helping reduce warehouse costs and overproduction waste. Furthermore, variable data allows brands to keep pace with ever-evolving marketing campaigns and keep customers engaged and interested.
3. Ease of Use
Digital printing is more cost-effective for smaller quantities than offset, making it the ideal solution for posters and display boards. Digital can also help your company differentiate itself by creating customized items like business cards that connect directly with customers – giving your business the edge it needs in today’s competitive environment.
Being free from plates shortens setup time dramatically and allows projects to be finished much more rapidly, helping meet deadlines faster while guaranteeing their final look.
Digital proofs offer another advantage for items designed through this process, helping identify and correct errors in design or spelling that could become costly mistakes if left undetected. This feature can be particularly helpful when it comes to presentations or reports that will be reviewed by stakeholders.
4. Environmentally Friendly
Digital printing enables the use of eco-friendly materials in products and packaging. Paper produced through sustainable forest practices, biodegradable inks and polymer-based inks without Hazardous Air Pollutants are all beneficial options that reduce your environmental footprint. Furthermore, its short run printing capability means no unnecessary inventory orders – these short runs eliminate having to order large volumes that would otherwise end up as waste in landfills.
Digital printing eliminates the need for metal, plastic, rubber or paper “plates,” which wear down and need replacing after every design change. Furthermore, low ammonia inks that use less waste result in lower carbon footprints allowing small and midsized businesses to meet sustainability goals without incurring an expensive brand overhaul.
5. Flexibility
Digital printing gives your marketing toolbox greater design flexibility and personalization capabilities, with variable data printing allowing you to incorporate each buyer’s name, address information and even calls-to-action onto every piece.
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Tumble printing allows greater flexibility in volume requirements, with the option to print low or high volumes without the hassle and expense associated with setting up plates and ink settings for traditional printing processes. As Tumble printing doesn’t require plates or ink settings to operate effectively, it provides more cost-effective options for smaller print runs.
CPG companies are searching for new ways to utilize packaging as a strategic component of supply chain efficiencies and an agile response to consumer demand. By turning to digital printing for short run production, they can reduce transportation, warehousing and obsolete packaging waste costs significantly – this can especially come in handy in today’s rapidly-changing business climate with new laws, regulations and product releases on the horizon.